How Chpter.co Achieved 42% Cost Savings
Chpter.co is an AI-powered commerce platform that enables businesses to sell and support customers directly through messaging channels like WhatsApp, Instagram, SMS, Shopify, and WooCommerce.
"We cut cloud costs by over 40%, unblocked our developers, and standardized our CI/CD leading toaccelerated software delivery,all without building infrastructure from scratch."
Measurable Impact
Real Results From Chpter's Migration to Core Platform
From 4 hours to 15 minutes per deployment
Zero downtime during the migration
More time on feature development vs infrastructure tasks
Why Chpter.co Chose Core Platform
Challenge
Challenge
The Growing Pains
Chpter was growing rapidly, expanding its platform, serving more customers, and moving fast to stay ahead. But with that growth came the familiar infrastructure challenges many startups face at scale.
As infrastructure demands grew, developers found themselves increasingly involved in managing environments, pipelines, and tooling, pulling focus away from building features and delivering customer value. This led to growing bottlenecks within the team, slowing down software delivery and reducing iteration speed.
Recognising the need for a more efficient and scalable approach, the team began exploring ways to optimise cloud spend, standardise delivery pipelines, and empower developers, all while laying a infrastructure foundation that could scale with the product, without the burden of complex infrastructure rebuilds or the risk of vendor lock-in.
Strategic Decision
Strategic Decision
The Smart Choice
As part of a planned migration to Google Cloud Platform (GCP), Chpter recognised an opportunity: instead of building infrastructure and pipelines from the ground up, they opted for Core Platform to accelerate the transition, de-risk delivery, and empower developers to focus on delivering features from day one.
Expected Benefits
Expected Benefits
Goals & Objectives
By adopting Core Platform, Chpter aimed to:
Control Cloud Spend
Through efficient and consolidated infrastructure.
Improve Reliability
With integrated testing, automation, and consistent deployment pipelines.
Accelerate Developer Productivity
By removing infrastructure friction and manual overhead.
Scale with Confidence
On a secure, modern infrastructure foundation built for growth.
Results
Results
Measured Impact
Chpter now operates on a stable, scalable foundation with greater cost control, improved reliability, and significantly accelerated software delivery. The team continues to build confidently, with infrastructure no longer a bottleneck but a competitive advantage.
Customer Reflection
“As our infrastructure scaled, so did the complexity. Cloud costs were spiralling, driven by unpredictable usage and exhausted credits, and we lacked reliable testing environments. Our developers were spending more time managing infrastructure than actually shipping features.”
Core Platform empowered us with instant access to reliable environments, workflows, and frictionless delivery pipelines, unlocking immediate results:
- A 42% reduction in monthly hosting costs
- Increased developer velocity by eliminating infrastructure bottlenecks and complexity
- Zero downtime during the migration
“Core Platform enabled us to accelerate software delivery without the burden of building or managing complex infrastructure.”